Google acquires RightsFlow

Striving to streamline obligations to music artists and marketers, YouTube parent Google has acquired certification and royalty confirming service RightsFlow.RightsFlow, released in 2007, utilizes a 30-million-song database and proprietary technology to complement tunes to marketers and manage payment.Though featuring countless musicvideos on its site, YouTube has from time to time were built with a contentious relationship with marketers over royalty obligations, disbursement which can often be a Byzantine process."By mixing RightsFlow's expertise and technology with YouTube's platform, hopefully to more quickly and effectively license music online,Inch authored YouTube product manager David King around the company's blog, "meaning more music for you personally all to savor and much more money for that gifted people creating the background music.InchThe deal weren't revealed. Contact the range newsroom at news@variety.com